Passco Companies, LLC, the national real estate investment firm, will be taking us “back to the future” with their DeLorean inspired booth at RECon 2015.
Stacy Stemen, Director of Marketing for Passco, came up with the idea. In planning Passco’s RECon booth, she knew she “wanted to do something unique – something no one else will be doing.” She remembered that in Back to the Future, Marty McFly takes his DeLorean to October 21st, 2015.
Passco’s relationship to Back to the Future is more than superficial. During the late 1990’s and early 2000’s, Passco was heavily invested in retail, with primarily California-based centers. When the industry took a hit from the recession, Passco shifted some of its attention to investing in multifamily properties. In the past two years, however, Passco has re-focused its attention on its first love – retail.
In a sense, Passco is going back to its previously projected future: retail real estate.
While there are few DeLoreans in existence today that are close replicas of Marty McFly’s car from the film – Stacy Stemen managed to find one pristine replica in Burbank, California, and secure it for this year’s RECon event.
Passco’s booth will feature the DeLorean, and allow RECon attendees to take their photo inside and post it to social media. The booth will also portray a “Retail History” timeline, featuring significant moments for retail from the 80’s, 90’s, and today.
One highlight from the timeline: in 2003, Passco bought the Puente Hills mall, the largest ever tenant-in-common transaction at that time. As it turns out, Puente Hills was featured in Back to the Future, as the Twin Pines Mall where Doc shows Marty the new DeLorean time machine.
What goes around, comes around, eh?
Check out Passco’s booth, the DeLorean, and all that is new with their company at RECon 2015. Their booth will be located in C143L in Central Hall.
This article was originally published on TheCenterofShopping.com.